Trade Show Signs and Displays

If your company is going to a trade show, then it’s essential to make your presence known. You want potential clients, partners, and customers to recognize your booth and be drawn in by what you have to offer. One of the best ways to do this is with eye-catching trade show signs that stand out from the crowd. Let’s explore some popular trade show signs and tips on how to display them effectively.

1. Banners or Backdrops

Banners are lightweight, portable, and relatively inexpensive trade show signs. They come in a variety of styles, from retractable designs and custom backdrops to pop-up banners that require little assembly. Banners and backdrops are perfect for trade shows because they are transportable, quick to set up, and they can be reused for a variety of different events. Plus, they can make a major impact! With the right custom backdrop, visitors will have no trouble spotting your booth from a distance.

2. Tablecloths

Trade shows are excellent opportunities to get the word out about your business. However, it's important that your trade show tablecloth is up to your standards. A great tablecloth can set the tone for an entire event, and you want to make the right first impression.

Choose a thick, professional tablecloth that fits your unique branding guidelines. Consider featuring your company name, logo, and slogan on the front and a list of services on the side. Not only can this tie your entire display together, but visitors are likely to snap and share photos of your booth. A well-designed trade show tablecloth will continue to promote your company long after the show is over.

3. Tabletop Signs

Tabletop signs are designed specifically for trade show booths and tables. These signs should feature your company logo or slogan on one side and space for promotional items or product information on the other. Tabletop signs come in a wide variety of sizes, so you can usually find one that perfectly matches your display aesthetic. Plus, they tend to be affordable, reusable, and easy to transport between events.

4. Flags

Branded flags and flag banners are also great ways to get noticed at a trade show. They come in many different shapes, sizes, colors, and designs suited to just about any purpose. Promotional flags are often lightweight and easy to install, but they can still make a bold statement with the right design. They are perfect for most indoor and outdoor events, as long as the ceiling or weather permits.

5. iPad Stands

Trade show iPad stands can turn heads and draw countless attendees to your booth. These displays make it easy to showcase websites, products, or apps to individuals at a moment’s notice. They can also be used to give presentations, share contact information, take orders, and even accept online payments.

With the right iPad stand, you won’t have to worry about dropping your device, either. They come in a variety of styles with optional features like security locks, adjustable clamps, storage compartments, and even wheels for easy transportation. Just remember to keep a bottle of hand sanitizer nearby for visitors to use.

Tips for Trade Show Signs

The materials you choose for your trade show signs can make all the difference. Consider using higher-quality materials like vinyl, cardstock, and laminate instead of flimsy paper. This will give your signs a professional look while also ensuring they last longer and can withstand wear and tear.

When designing trade show signage, it’s important to consider how visible it will be from far away. You want visitors to be able to see your sign even if they are on the other side of the room, so think big! We suggest using larger prints or combining multiple small prints into one large piece of signage.

Bright colors can be incredibly effective at catching people’s attention. Warm colors like red, yellow, and orange are particularly noticeable, so try incorporating these colors into your design, if possible. Lighting can also have an impact on how visible your trade show signs are. Try aiming a spotlight on your custom backdrop or branded flag display for a little extra flair.

Ask Us about Trade Show Signs

Professional trade show signs can elevate your company’s display above the competition. Consider featuring a backdrop or banner alongside an accompanying flag or iPad stand. Tablecloths also provide the perfect platform for displaying signs, product information, and other promotional products. Remember to always use high-quality materials, feature bright colors, and make lettering visible from a distance.

If you are planning to attend a trade show in the near future, then we’d love to help you prepare! Simply give us a call or reach out online to learn more about our custom pens, drinkware, and other trade show giveaways like branded apparel.